Deep Linking Explained: What You Need To Know [Guide]
Ever clicked a link on your phone, hoping to be whisked away to a specific spot within an app, only to be met with frustration? Deep links are the solution, promising seamless navigation and enhanced user experience in the mobile world.
But what happens when the user doesn't have the app installed? This is where the limitations of regular deep links become apparent. A standard deep link, while effective for users who already have the app on their devices, becomes a dead end for those who don't. It's like promising someone a direct route to a hidden gem but forgetting to provide a map for those who haven't been there before.
| Information | Details | |
|---|---|---|
| 1 | Topic | Deep Links |
| 2 | Definition | A type of link that directs users to a specific location within a mobile application, rather than just the app's homepage. |
| 3 | Type | Standard and Deferred |
| 4 | Standard Deep Links | Work only if the app is already installed on the user's device. |
| 5 | Deferred Deep Links | Direct users to the intended content even if the app is not installed, by routing them to the app store first and then to the specific content after installation. |
| 6 | Use cases | Marketing campaigns, referral programs, personalized onboarding, social media sharing. |
| 7 | Benefits | Improved user experience, higher conversion rates, better engagement, enhanced tracking and analytics. |
| 8 | Creation | Using a deep linking platform or library to generate a unique URL. |
| 9 | Tracking | Adding parameters for tracking link performance and user behavior. |
| 10 | Reference | Adjust - Deep Linking |
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